Privacy Policy

We have drawn up this privacy policy (version 29.07.2020-321198801) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 , what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are saved on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Expiry time: 2 years
Use: Distinguishing between website visitors
Example value: GA1.2.1326744211.152321198801

A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be able to be stored per domain
A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later goes to the checkout. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to accept. And of course, this decision will also be saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can set your browser so that it always informs you when a cookie is to be placed. This way you can decide for each individual cookie whether you want to accept the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “Cookie Guidelines” have been in place since 2009. They state that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, this guideline has largely been implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

storage of personal data

Personal data that you send to us electronically on this website, such as your name, email address, address or other personal information when submitting a form or comments in the blog, will be used by us together with the time and IP address only for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by email – outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

The legal basis according to Article 6 paragraph 1 a GDPR (lawfulness of processing) is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you can find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subjected to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

evaluation of visitor behavior

In the following privacy policy we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about you personally from your behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data securely over the Internet (data protection through technology design Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. Here we would like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an Internet map service from Google. With Google Maps, you can search online for the exact locations of cities, attractions, accommodations or companies using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company is based. The directions always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to fully offer its service, the company must record and save data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the starting address entered is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ321198801-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way, you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the information stored. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can find out exactly where the Google data centers are here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data across different storage devices. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly still remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google account. Click “Data and personalization” and then on the “Activity settings” option. Here you can switch activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow it or not.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI . If you would like to find out more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de .

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being sent to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data is stored in more detail.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website, but we don’t have to upload them to our own server. Google Fonts is an important building block for keeping the quality of our website high. All Google fonts are automatically optimized for the web, which saves data volume and is a big advantage, especially for use with mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. API stands for “Application Programming Interface” and is used, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures enable Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should be noted that every Google Font request automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is stored and Google does not clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google style sheet. A style sheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google’s goal is to generally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=321198801 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we can access a sea of fonts without limits and get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=321198801 . Google does address data protection issues there, but it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also read about which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. The company responsible for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have integrated the Google fonts locally, i.e. on our web server – not on Google’s servers. This means there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides free of charge. With Google Fonts, you can use fonts without uploading them to your own server. However, in order to prevent any information from being transferred to Google servers, we have downloaded the fonts to our server. In this way, we comply with data protection regulations and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=321198801 .

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and inform you about which data is saved and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyse our website’s traffic. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Ad Reporting: Ad Reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can see which path you take on our site and which links you click on.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more personalized and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may apply if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152321198801-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152321198801-1
Purpose: The cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitor traffic on our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google is constantly changing its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics or us, of course, are also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any ratings, the playback of media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. This list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed all over the world. Most of the servers are located in America and therefore your data is mostly stored on American servers. You can find out exactly where the Google data centers are here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across different physical storage devices. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. After that, your user data is deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

deletion after 14 months
deletion after 26 months
deletion after 38 months
deletion after 50 months
No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data, to update it, to delete it or to restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321198801 . We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de .

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code on our website for this purpose. The Facebook pixel is a section of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and can only be used to place advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see suitable advertising. Facebook also uses the data collected for analysis purposes and for its own advertisements.

Below we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6321198801-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixel functions properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062321198801-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie stores the user’s email address if he or she has provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option of deactivating or activating providers.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php .

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, zip code and date of birth or telephone number as additional information to Facebook, provided you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools help us offer you and people who are interested in our products and services the best possible service. Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include:

Facebook pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
platform integrations
plugins
codes
specifications
documentation
technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to show users suitable advertising, however, Facebook needs information about people’s wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people the right advertisements about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data.” This is also used for measurement and analysis services. Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process known as “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. “Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. “Event data” can also be linked to contact data. This enables Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (that was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

The data will only be completely deleted if you completely delete your Facebook account. This is how you delete your Facebook account:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives via our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you use. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines at https://www.facebook.com/about/privacy/update .

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins from the company Facebook Inc. You can recognise these buttons by the classic Facebook logo, such as the “Like” button (the hand with the thumb raised) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
page plug-in
comments
Messenger plug-in
Embedded posts and video players
group plug-in

You can find more information on how the individual plug-ins are used at https://developers.facebook.com/docs/plugins . We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because they enable Facebook to optimize our advertisements.

If you have a Facebook account or have already visited facebook.com , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our page or interact with social plug-ins (e.g. the “Like” button).

The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to the Facebook data, you must log out of Facebook during your website visit.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can still be transferred to Facebook. We would like to expressly point out that we do not know exactly what the data contains. However, we will try to inform you as best as possible about data processing based on our current knowledge. You can also read how Facebook uses the data in the company’s data guidelines at https://www.facebook.com/about/privacy/update .

At a minimum, the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to work.
Expiry date: after end of session

Name: fr
Value: 0jieyh4321198801c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php .

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our website. This means you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login process saves data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site using Facebook Login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2321198801SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after end of session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you a quick and easy registration process, and it also gives us the opportunity to share data with Facebook. This enables us to better tailor our offerings and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

your Facebook name
your profile picture
a stored email address
friends lists
button information (e.g. “Like” button)
birthday
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit on our website or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen .

Klarna Checkout Privacy Policy

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose to use this service, personal data will be sent to Klarna, stored and processed, among other things. In this privacy policy, we would like to give you an overview of the data processing by Klarna.

What is Klarna Checkout?

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer as soon as the email address and postcode are entered.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you choose the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna’s servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) may be stored and processed by Klarna for credit and identity checks:

Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.
Payment information such as credit card details or your account number
Product information such as tracking number, type of item and price of the product

There is also data that can be collected optionally, provided you consciously decide to do so. These include political, religious or ideological beliefs or various health data.

In addition to the data mentioned above, Klarna may also collect data on the goods or services you buy or order, either itself or through third parties (such as us or public databases). This may include, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, your income or credit approvals. Klarna may also pass on your personal data to service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page. There, sofort.com sets the following cookie:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7321198801-4
Purpose: This cookie stores your session ID.
Expiry date: after the end of the browser session

How long and where is the data stored?

Klarna endeavors to only store your data within the EU or the European Economic Area (EEA). However, it can also happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that data protection is in line with the GDPR, that the third country has an adequacy decision by the European Union or that the country has the US Privacy Shield certificate. The data is always stored for as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do this, you simply need to contact the company or the company’s data protection team by email at datenschutz@klarna.de . You can also contact Klarna directly via the Klarna website “My data protection request” .

You can delete, disable or manage cookies that Klarna may use for its functions in your browser. This works in different ways depending on which browser you use. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

We hope we have given you a good overview of data processing by Klarna. If you would like to learn more about how your data is handled, we recommend reading Klarna’s privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .

Sofortüberweisung privacy policy

On our website we offer the payment method “Sofortüberweisung” from the company Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you choose this payment method, personal data will be transmitted to Sofort GmbH or Klarna, stored and processed there. This privacy policy text provides you with an overview of data processing by Sofort GmbH.

What is an “instant transfer”?

Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks do not yet support this payment method.

Why do we use “Sofortüberweisung” on our website?

What data is stored by “Sofortüberweisung”?

If you make an instant transfer using the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company’s servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether instant transfers have been successfully carried out in the last 30 days. In addition, your user identification (such as authorization number or contract number) is collected and stored in abbreviated (“hashed”) form and your IP address. For SEPA transfers, BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, sales data, credit limit, account lists, mobile phone number, authentication certificates, security codes or PIN/TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7321198801-5
Purpose: This cookie stores your session ID.
Expiry date: after the end of the browser session

Name: User[user_cookie_rules] Value: 1
Purpose: This cookie stores your consent to the use of cookies.
Expiry date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors. This is a cookie from Google Analytics.
Expiry date: after 2 years

Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All data collected is stored within the legal retention period. This period can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, data protection must comply with the GDPR, the country must be subject to an adequacy decision by the EU or have the US Privacy Shield certificate.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do so, you can simply contact the company’s data protection team by email at datenschutz@sofort.com .

You can manage, delete or deactivate any cookies that Sofortüberweisung uses in your browser. This works in different ways depending on your preferred browser. The following instructions show how to manage cookies in the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you would like to learn more about data processing through the “Sofortüberweisung” service of Sofort GmbH, we recommend that you read the privacy policy at https://www.sofort.de/datenschutz.html .

Wix Privacy Policy

We use the website builder Wix from the Israeli company Wix.com Ltd., 40 Hanamal Tel Aviv St., Tel Aviv 6350671, Israel for our website. In addition to the headquarters in Tel Aviv, there are other company offices such as in Berlin, Dublin, Vancouver and New York. By using Wix, your personal data may also be collected, stored and processed. With this privacy policy, we want to explain to you why we use Wix, which data is stored where and how you can prevent this data storage.

What is Wix?

Wix is a website builder that allows you to easily create HTML5 websites and mobile websites. This online platform is based on the cloud principle and you can easily integrate various functions from Wix or third-party providers into your own website.

Why do we use Wix on our website?

To work on our website, we need an easy-to-use system that allows us to present you with a beautiful design and interesting content quickly and easily. With Wix, we have found the right system for this. Thanks to Wix’s ease of use and comprehensive functions, we can design our web presence according to our wishes and offer you good user-friendliness.

What data does Wix store?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider and the date of the page visit.

In addition, personal data is also collected. This primarily includes contact details (email address or telephone number, if you provide them), IP address or your geographical location.

Tracking systems such as cookies are used to collect data about your behavior on our website. For example, it records which subpages you particularly like, how long you spend on individual pages, when you leave a page again (bounce rate) or which preferences you have chosen (e.g. language selection). Based on this data, Wix.com can also better adapt its marketing measures to your interests and user behavior. The next time you visit our website, our website will be displayed as you configured it beforehand. Wix.com may also pass on personal data to third parties (such as service providers).

Below we show you example cookies used by Wix:

Name: XSRF-TOKEN
Value: 1591628008|P01ovn-JtsrK
Purpose: This cookie is a security cookie and prevents so-called cross-site request forgery. This is an attack on a computer system.
Expiry date: after end of session

Name: _wixCIDX
Value: b2474394-b64f-4c7a-a598-16b9043a8938321198801-9
Purpose: This cookie enables you to log in to our website with the corresponding data storage in order to shorten the login process the next time.
Expiry date: after 3 months

Name: AWSELB
Value: EB626B5A40C80CEFD0EB26286F9684716FECD023880992D31DEC38321198801-1
Purpose: This cookie is used to distribute the load on the website across multiple servers. This increases the loading speed of the page.
Expiry date: after one hour

Name: AWSELBCORS
Value: 85FDC7C91873988D19D2D53305AA8CAB73AF02FCEAEB626B5A40C
Purpose: We have not yet been able to find out any further information about this cookie. As soon as we know more, you will be informed.
Expiry date: after one hour

Note: Please note that the cookies shown above are examples and this list is not exhaustive.

How long and where is the data stored?

The data can be stored on various servers located around the world. For example, the data can be stored in the USA, Ireland, South Korea, Taiwan or Israel.
Wix always stores data until it is no longer required for the service provided. We have not yet been able to find out more information about the duration of data storage.

How can I delete my data or prevent data storage?

You have the option to update, correct or delete your personal data at any time. You can also contact the Wix Data Protection Department directly at privacy@wix.com .

To deactivate, delete or manage cookies, you simply need to select the appropriate settings in your browser. This works slightly differently depending on the browser. The following instructions show how you can set or manage cookies in the most common browsers according to your wishes.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Wix.com Ltd. is headquartered in Israel. Israel is considered by the European Commission as a country that provides adequate protection for the personal data of EU citizens.

In addition, Wix.com is also an active participant in the EU-US Privacy Shield Framework, which also regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnbGAAS&status=Active . With this privacy statement, we have provided you with the most important information about data processing by Wix.com. If you would like to find out more about this, we recommend that you read the company’s privacy policy at https://de.wix.com/about/privacy .

Source: Created with the data protection generator from AdSimple in cooperation with hashtagmann.de

Privacy Policy

Contact

Login

Register